Interactive websites are a rare breed in the nonprofit world. Not only do sites themselves usually cost a lot of money, but the campaigns behind them often take a lot of time and effort to implement. However, when designed well they can be an effective way to engage supporters. Here are three interactive web campaigns that have recently caught my attention:
Yesterday, on August 16, Greenpeace retired the Rainbow Warrior II. For over 50 years (21 of them with Greenpeace) the Rainbow Warrior II has been involved in environmental activism on the front lines. From blocking coal shipments to tracking illegal foresting shipments to identifying and bringing to justice illegal fishing operations the Rainbow Warrior II has been at the forefront of Greenpeace's mission to protect and conserve the environment.
Greenpeace is now building a new and better equipped ship and is enlisting the help of its network of supporters. But rather than just asking for donations, Greenpeace has designed an interactive site to let donors actually buy a piece of the ship. It's a transparent and creative way to raise both awareness and support for the creation of a new vessel.
Conservation International's mission is to encourage societies to responsibly and sustainably care for nature, global biodiversity and the well-being of humanity. In combination with the launch of their movie "Turning the Tide", Conservation International has created an interactive campaign that allows supporters to donate $75 to save one mile of ocean. The campaign is transparent about how the donation is spent, promotes an effective call to action and offers easy ways for supporters to join the Save a Mile of Ocean movement.
Oxfam Canada's GROW campaign appears well timed given the recent food crisis events in Somalia. According to Oxfam Canada, almost one billion are going hungry each day - many of them women and girls. While there is common consensus that the world currently produces enough food to feed everyone, the access to and distribution of food remains a significant challenges in parts of the globe.
Using an interactive map, Oxfam Canada's GROW campaign helps to teach supporters how food prices impact many of the most vulnerable countries in the world. It also provides stats and photos about food crisis numbers.